Exam Question ..... 1500 words....

"Audiences are no longer just consumers of texts, but producers too" - To what extent is this true of the media products in your case study?

Audiences are no longer just consumers due to the fact of each of my primary texts are: Come dine with me, Ready Steady Cook and also the F word. All of which rely upon their audience for a particular result for a winner of the show. Each show has a variety of people in the audience therefore producing a non-biased opinion of a certain chef or the certain dish that has been produced.

How do the audience of my three primary texts create fan pages to gain a larger audience?

All three products show how they have established a bigger target audience who have gained loyalty and also respect due to the social interaction groups they have made. Such as the Come dine with me website where they have created such website about the show or particular people such as the narrator who brings entertainment and humour to the audience. From this we can see that the audience themselves have seen the show and created a group that watches the programme from this they too attract many people to watch the show because they are advertising the show for other people as they can gain influence from this due to the results of other people watching the show and also from their friends.

All three texts show how the audience advertise and also show how they love something such as Wikipedia. This website is based upon an audience member who has given information about the shows and given information about it. Wikipedia is a very successful website where many people visit the website for certain information and from seeing that an audience member has taken time to give this information and prepare it on another website. Furthermore we can also see that a audience member as been a producer in the sense that they have given information for other people to see what the show are about an the basic and advanced information about characters, directors and institutions etc.

How have other institutions created a larger audience for the related programmes?

Other institutions such as newspapers and magazine institutions have created a larger audience for the shows as by them giving a story about them gives a bigger audience for the shows because it gains popularity from the other institutions. By them giving the shows a story makes more people want to watch it because the people who read the magazine will preferably share the same views of the show and if there are positive reviews; more people would watch the show for this reason. Furthermore we can also see how bigger institutions such as IMBD have created pages about the following shows and giving the shows actual blogs for the audience themselves to talk about the shows and share the reviews on how they felt about the show and also how they show their perspective of the show. From this we can see that many people do wish to talk about the show and the shows itself bring a social interaction by the use of other institutions helping them reach a larger audience. We can see from this how other un-official websites and institutions have contributed to their success.

By other institutions talking about the show they can gain more respect and views because of this, as is could be portrayed as the loyal customers of one institution will stay loyal and form their biased opinions of the institution therefore whatever the institutions say they too will believe this so more people will watch these for this benefit. 

How do the three primary texts make the audiences participate within the show itself?

Each particular programme show how the audiences are necessary, such as come dine with me where audience members who wish to participate within the show have to apply for it. Therefore showing the importance of the audience because without the main 4 people who are the actual protagonists of the show there would be no come dine with me.

Moreover the f word plays upon the audience giving their own reviews of the actual food given to them, and how other audience members such as celebrities too come on the show to gain a larger audience. The audience give a sense of competition for the show as they choose whether the person who is competing for the show has done good or not. Therefore the audience within this show play a major role as they can predict whether a candidate of the show has done well or not, therefore they create the major role of the show as they make it interesting and show us a natural view and un-biased view of the actual finishing product.

Ready Steady Cook relies on their audience because one audience member within the crowd is randomly picked to cook with the chefs themselves and pick ingredients for the chefs to play around with. The audience also vote upon the best contestant and who they think done the best with the show therefore they too have to pick a winner of the show to make it more interesting and we too as a audience try to vote and pick our favourite as we too would like to participate with the voting scheme.

Which platform empowers audiences the most?

The platform which has the most control in this day and age is e-media. This is because of the increase in technology has made the younger generation (preferably) increase the use of more and more people adding other things about the show as on with e-media news can travel faster than other platforms and it is now created by thousands of people and due to the new search engines such as Google we are able to search whatever information we want for the show. Therefore because the increase of technology upon the internet we can access many websites and see other people’s views from blogs and other social interaction websites.

Lynx advert =S

How does the text follow the codes and convention of an advert?

The codes and convention the trailer follows are that they use the females to be very sexy and seductive; the use of this brings the audience themselves like the advert for this very reason as the men would like to see women try to ‘hunt’ them and in a very aggressive, sexy way.

This also brings a certain amount of ambiguity for the audience as we don’t know who is pulling the actual rope and why they are doing it, this causes the audience to see the rest of the advert because we wish to see the person responsible for the cause of all this danger this man a come across. Furthermore we can see that from the dangers he crosses we have the fear for this person yet excitement because we fear for this man however we want this to happen to cause the audience to get off their seat and for us to feel that this man is in a serious danger.

The director set this in a city to make it look very realistic and for us to as a reader to believe in the world of the trailer. Therefore the message given across is that by wearing this lynx product you will automatically get women. Men would appreciate such beautiful women and they would then go for the product for the message given across, and try this for themselves.

The use of saying ‘all girls prefer dry guys’ implies how to get beautiful women and for the women to be mermaid or known to be the most beautiful creature of the lands, men would take this advise however lynx portray this message through an imperative and that we as an audience have to listen to it and we have no choice.

How are people and places represented in this advert?

The men within this trailer are represented as the dominant kind. This is due to the women trying to seduce the men in an aggressive way and women within this trailer are portrayed in a sexual way, as the mermaid within the trailer are playing a very teasing role with their tops off therefore they are shown to in a negative way as many women would find this to be disrespectful and not tolerated due to their behaviour and the lack of clothing being worn. Furthermore men are also shown to be superior than women in this perspective in the fact that she is trying to seduce him whilst he helplessly tries to stop but she shows animalistic behaviour towards the guy and a sense of desperation.

What techniques does the advert use to appeal to it’s target audience?

The advert uses sexy women to appeal towards it audience as the primary audience for the advert is men who are aged 14-50, and they are more likely to be in the socio economic class of a D, C1, C2 and E. This is because lynx is an established brand however there are products which are better and stand at a higher quality. Furthermore we can see that it is for men because the man himself puts the product on himself and also at the end a narration of women saying that all girls prefer a dry guy; therefore implying the product is for a female. The secondary audience would be men of a higher status or at a higher or lower age of 14 and 50. 

What does this text tell us about the media institutions involved?

This shows and conveys to us as an audience that uni leaver are above the beliefs of having dominant ideology and that they higher respects of the male gender. Furthermore uni leaver has stronger beliefs for the male gender as we see that women are portrayed in a negative view.

T-mobile advert =)

What conventions of advertising are evident in this text?

The codes and conventions that are followed within this advert are very persuasive ands quite exciting at the same time. As the music in which many people where dancing to where very popular therefore this could persuade many people to like the advert as it would like a karaoke. The popular music choice where Lulu singing ‘shout’, the pussy cat dolls singing ‘Don’t cha’ and the classical choice of the ‘blue dance’ and also the old school hip hop song ‘get down on it’. All of these songs are targeted at different markets and various different sectors within the consumers of the world such as pussycat dolls are aimed at the new generation, whilst ‘get down on it’ is for the older people who prefer old school songs. Furthermore there is a classical choice for the consumers who are richer and like this music. The music brings excitement and also entertainment for many people as they remember these songs or like a particular song of the choices from it. Audience members would find themselves rather putting the volume up or even listening to the advert for the song itself however it can then be a social interaction between people from the popular choice of music.

In addition to this we see that at the end of the advert that it says “life’s for sharing”. This promotes the advert for the dancing as many people dancing together and having fun but it also promotes the brand itself; because t-mobile are a phone network and they are trying to say that people should phone one another for them to be happier and to do what life is about. Furthermore it also is an imperative because they state what life is about and it is quite life a recognition for the audience what they must do within this life therefore the audience feel that must do this rather than they can do it.

The location however is hosted at Liverpool station, Liverpool being one of the biggest cities in England and being quite popular they are easily recognised by many people. This to shows how the advert gives a familiarity of the where about of the setting and also it shows that’s t-mobile to want to share the information about themselves.

How is technology represented in this advertisement?

The representation of technology is represented in a positive way as t-mobile show that they give this product to us to ‘share’. Therefore by using such language it shows that technology want us to be as if we are a family and technology gives a sense of happiness towards many people therefore technology is portrayed to be a happy and positive feature within this advert.

What is communicated about the T-Mobile brand and the experience it offers?Through the institution of T-mobile we learn about that they give us an experience of network that can provide excellence within it, furthermore we see that hey promote the product by using the emotions of happiness and to a certain extent; guilt. We see this through the fact that life’s for sharing, we then see that we must share and acknowledge what we must do as a consumer and how we must see life through a different perspective. Furthermore we see t-mobile then to be a better brand and that they too follow the pathways of life and the morals of a good healthy living standard.

What target audience are T-Mobile aiming to attract in this advertisement?

the target audience for t-mobile is quite significant because it applies for both genders as both are applicable to getting the product. However the age range is quite big such as being from 12-55. This is because the music indicates different ages such as classical which is preferred by the older people and old school hip hop is preferred by the middle aged people whilst the new music is for the younger target audience. the socio economic group is for everyone because there are no higher and expensive networks as they all differ within price ranges and the secondary audience would be a older target audience because they too would have a mobile phone that they most likely to rarely use.

O no here comes the intro.....

Throughout the media today, products can promote themselves by showing themselves across three media platform these are: E-media, print and also broadcast. All three case studies I have chosen cover each of these platforms. The texts I have chosen to do are: Come dine with me, Ready Steady Cook and also The F word. All three cross the gratifications of all the media today. Furthermore I have researched information about the three texts, and my research shows that each platform relates and promotes the other platform. All of which try to create a larger audience and gain a larger revenue for the institution behind the actual programme themselves.

Car advert =)

Which advertising techniques being used?
A technique used within this trailer is humour with the child driving the car. This technique a lot of people because many would want to watch the trailer several amount of times. Therefore it would usually attract many people for this particular reason. Furthermore it shows a sense of simplicity within the vehicle itself and it’s an advanced technology therefore it promotes the product because people would want to have the best car yet for it to be at a highly advanced. As the narrator at the end says “the next generation” therefore it shows it is suitable for the baby driving it. However people would want the new technology of cars and the best possible car possible. Furthermore the car shows that it is fun and exciting due to the smiles and laughter of the children, which portrays the car to be a good fun car and for it to be very exciting for the driver and passengers. Also for the child to sit in the back and for the storage kept it shows the car is very efficient and is a family car because it is very spacious and very convenient for putting stuff in the car.  

How is gender represented in this advertisement?

Within this advertisement we can see that both genders are portrayed in a positive way however, the men are the more dominant ones. As the baby boy is driving the car and also is the one who participates in all the activities (surfing) whilst the baby girl is only sitting and watching the male surfing and enjoying himself. But the female can only enjoy the actual view. The male figure represents high stereotypes of a person such as his ‘charming’ blue eyes, he is white therefore he shows dominant ideology.

What is communicated about the Hyundai brand and the experience it offers?

We can see that Hyundai shows typical advanced technology of the ‘next generation’ however the child shows that the car itself conveys simplicity and for the car to be very easy and useful in all conditions and reasons. Furthermore we can see that it shows that the car is for all uses both family uses and non- family uses because the conventions of this car is for it to be a family car however it shows it to be fun and a young car for its advanced technology. Additionally the car shows equality between all people because it shows anyone can have an enjoyable time in the car and how it can be suitable for any person.

Who is target audience and how does the advert attempt to persuade this audience to buy the product?

The audience for this particular product would be primarily a family car for an age of 25-50 because most people would settle to have a comfortable car for their family and would want a car for the family rather than a fast sports car for themselves. Furthermore the car would be for people at a C1. C2 and D social class because they would be able to afford this type of car as Hyundai isn’t the most expensive car on the street, and this car would be for a male to drive it. Moreover the secondary audience for this product would to be for a woman to drive it and for her to be quite the soccer mum.

Car advert =)

Which advertising techniques being used?
A technique used within this trailer is humour with the child driving the car. This technique a lot of people because many would want to watch the trailer several amount of times. Therefore it would usually attract many people for this particular reason. Furthermore it shows a sense of simplicity within the vehicle itself and it’s an advanced technology therefore it promotes the product because people would want to have the best car yet for it to be at a highly advanced. As the narrator at the end says “the next generation” therefore it shows it is suitable for the baby driving it. However people would want the new technology of cars and the best possible car possible. Furthermore the car shows that it is fun and exciting due to the smiles and laughter of the children, which portrays the car to be a good fun car and for it to be very exciting for the driver and passengers. Also for the child to sit in the back and for the storage kept it shows the car is very efficient and is a family car because it is very spacious and very convenient for putting stuff in the car.  

How is gender represented in this advertisement?

Within this advertisement we can see that both genders are portrayed in a positive way however, the men are the more dominant ones. As the baby boy is driving the car and also is the one who participates in all the activities (surfing) whilst the baby girl is only sitting and watching the male surfing and enjoying himself. But the female can only enjoy the actual view. The male figure represents high stereotypes of a person such as his ‘charming’ blue eyes, he is white therefore he shows dominant ideology.

What is communicated about the Hyundai brand and the experience it offers?

We can see that Hyundai shows typical advanced technology of the ‘next generation’ however the child shows that the car itself conveys simplicity and for the car to be very easy and useful in all conditions and reasons. Furthermore we can see that it shows that the car is for all uses both family uses and non- family uses because the conventions of this car is for it to be a family car however it shows it to be fun and a young car for its advanced technology. Additionally the car shows equality between all people because it shows anyone can have an enjoyable time in the car and how it can be suitable for any person.

Who is target audience and how does the advert attempt to persuade this audience to buy the product?

The audience for this particular product would be primarily a family car for an age of 25-50 because most people would settle to have a comfortable car for their family and would want a car for the family rather than a fast sports car for themselves. Furthermore the car would be for people at a C1. C2 and D social class because they would be able to afford this type of car as Hyundai isn’t the most expensive car on the street, and this car would be for a male to drive it. Moreover the secondary audience for this product would to be for a woman to drive it and for her to be quite the soccer mum.

Kidhulthood Trailer

1)      What technique does the trailer use to persuade its audience?

The trailer had a montage of different techniques within the trailer such as the use of ambiguity. We see this throughout the trailer and this is because it makes the audience want to see the end result of the actual drama. Furthermore we can see that a our protagonist has fallen in the pathway that leads him towards a negative future and we then see him saying to his foe’s family member saying that he is “Sam’s friend “ this create tension because we can see that he could actual affect his family or cause catastrophe within this particular persons (Sam) life.

In addition to this we can see certain aspect that the trailer follows such as the use of being a gangster genre it follow the same expected conventions we such as violence, drugs and death. Death is symbolic within this trailer as at first we see a person at gun point and is close to death. We then come to realise that this trailer could have a circular patterns of this being the end of a person’s life or whether they live. This is left ambiguous because we foreshadow the forth coming event. Furthermore from the props of the trailer such as the use of a gun we can see that pain, and anguish will be involved within the trailer and we as an audience only want to see the dramatic scene therefore the violence within this only show certain shots of several different fights. Such as the Point of view shot where we as an audience can see a fist flying towards someone’s face and hits them. This makes us as a want to see the film because we feel that we are involved with this situation. It only makes a implied audience because we are drawn in through the use of 1^st person as we can see the film through another person’s perspective.

As it is a gangster trailer we see many violent scenes, we see typical stereotypes of black people being very violent and also the use of teenagers being a rebel, with their hooded tops and their ‘own’ language (slang). We can then foreshadow that this narrative is going to be about teenagers growing up within a negative society. However we want to endure this journey with our characters due to the sense that some may relate to this kind of behaviour and only wish to see their own problems through another person’s view and how they have up-come these situations. Their actions make us think why they do certain things such as theft; many people would also see this film to see what a teenager’s life is about and how they have come up through society living around such terrible conditions and also terrible influence. Moreover we can see this as the trailer uses realism within it to show that this narrative is only but a story of an actual teenager’s life. Therefore by using such a method we can see that the audience would want to see the ‘real world’ they live in and how society their self portray themselves behind the closed doors.

2)      How is gender represented?

Gender within this trailer is only represented in a negative way; we can see this from the use of violence and other forms of given information. Males are predominantly shown to be the stronger and more superior gender due to their verbal and physical actions. We can see that females through this trailer are shown to only be an object such as when the male figure (Sam) kisses a girl and so stands their only receiving the kiss from the person but her facial expressions show her fear of the person as she fears not top retaliate towards this person. The males within this are shown to be very powerful due to the violence and also are they have been dressed such as the stereotype of wearing a hooded top is shown to be a sign of negativity, violence, and also the typical message within every teenager.

The female gender within is shown to be very weak and are looked down upon by many characters within this; such as the punch towards a woman’s from a male figure only shows how they think of this person. Also when a person at the beginning speaks to his friends he shows no sign of respects towards women and only shows her to be a sex object. Female show that they respect the men however if they don’t respect them t is not an issue such as when the female ask politely, “excuse me, you came with me” and the male rudely tells her using an imperative rather than conversational tone says, “na, you came with me! ” this shows the dominance with the two genders and how two are conveyed in both negative however shown in a different level upon the hierarchy of society.

3)      What target audience would be attracted to this film?  

The target audience for this particular film trailer would predominantly be males aged 15-21. This is because many figures this age can relate to this story. The socio economic class for this would be a C2 and a D this is because they show alternative ideology and many people at this class would see this film because a higher class would want to see a film that follows dominant ideology. The interest of the audience would be a young person, studying at high school or college however they have certain views of themselves, other and society. Violence is an up and coming problem for them and they are shown to be a ‘ghetto’ person and so no care of the world but themselves and their main duties to themselves. They would be quite poor and live in a dreadful society that gives no opportunities

The secondary audience would be a female gender and male of an age above 21 and younger than 15. These people would have certain aspect of the situation but are not involved in these situations.

4)      What low budget values and characteristics can you identify?

We can see that that the industries are not popular and that they don’t show popularity within their other films been produced therefore we can see them to be low budget. In addition to this we can see that there was no director named within the trailer so we can foretell that the director is not popular and hasn’t produced the best of films. Therefore we can also see from this information that it was low budget because we can see that the director has chosen to do a film that follows alternative ideology. Furthermore we cannot see famous actors for the roles given because they could not afford the famous actors to do the scenes therefore they had to settle for the minor actors within the acting industry. Lastly we can see that it is low budget because we can see that there were no major stunts done and shoot in society and not in a actual film studio.

Essay on The sun advert........

1)      The codes and conventions used within The sun’s advert is such techniques such a humour. Humour is used throughout the advert to grab the attention of the audience and for people to realise what kind of newspaper the sun is. Therefore by using humour it stays in audiences mind due to grabbing the attention of the audience furthermore it also brings certain types of actions from the viewers due to it being hysterical many people take action and are more venerable towards buying the newspaper itself and also it is portrayed as a desire towards the audience as the humour makes it irresistible to buy and by the certain type of popular stories within the newspaper it also attract many people due to the huge gossip of the story. The sun is portrayed these stories as the ‘hottest’ news as they have the most popular people within the country to attract a more target audience. Furthermore another technique used is parody towards apples iphone, which also brings humour towards the reader and grabs their attention as The sun have tried to convey that the iphone compared to The sun is not match as it is a more physical resource, and a necessity within life; therefore it is conveyed as a need rather than a desirable product.

Moreover the typical codes and conventions used in the advert is the narrator. By using the narrator it makes it more indirect to the audience and grabs their attention to buy the newspaper. The narrator says The sun is the “must have handheld accessory” therefore it is yet again portrayed a need within life and humour is used by them using certain aspect of iphones, such as they have to download news however this is a conveyed as the a easy product and also the traditional and main functional use of news to be past around.

They show The sun as a everyday used product and a more every day used product, therefore is targets ordinary people and people want to fit into the ordinary category  therefore they automatically think that buying this product they must become ordinary and have the latest gossip to share and pass on to the other people to socialise with. Additionally they use good advantages for the institution by saying it is 100% recyclable therefore making The sun a better institution as more people would want to help the world due the crisis it is currently in; global warming.  They have shown the newspaper to be very easy and also very reliable and trustworthy; “no hidden charges” due to the problems with technology it lowers the thoughts of it as with a newspaper there is only but one price to pay and it is easier to pay for as with technology it is harder and creates more stress upon the audience, and with the newspaper there is less stress and more relaxing piece of news.

They have made The sun look cheaper than technology as the person passes over pennies towards the other person to show how affordable the actual newspaper is and how gives news yet is very cheap. This product attracts many people as it strikes the attention of many people as they would think it to be a bargain and a desirable product to buy.

2)      Technology is conveyed is a negative way and The sun using parody shows this as, they say such thing as: “no hidden charges” and also “better than downloading” therefore The sun is trying to show that technology is harder to gain news and is a difficult resource to rely on due to it not being fast enough for us to read the news and not receive it fast but The sun only accepts the traditional methods of society such as reading newspapers as it is done with ease and it is only much easier  to use. As technology increases touch screen comes to thought, however it is harder to use however The sun has many games and has “pen touch interface” making it seem that it is a easier and more physical resource to use and also a more reliable resource to use as it is in front of you and it is not harder to see any writing or “turning it side ways to make it look easier”. The sun make it out that the iphone is very hard to use and is very difficult to do such things a newspaper can such as looking at images, reading and also playing such games as Sudoku, by saying such negativity towards the iphone and such positivity towards The sun it is shown as the superior and the more dominant ways of receiving news.

3)      The institution is shown in a very positive way as it brings humour towards the advert. From this we can acknowledge that The sun’s news is very hysterical and believable. As the advert is shown to tell us the truth about technology and the disadvantages behind the actual object. From this we can see that the news given by The sun would be realistic stories, very funny as we can tell from the narrator of the advert and how he uses certain aspects of both hard and soft news within the newspaper. Furthermore we can see from the images shown we can see that gossip of celebrities and also sports is shown therefore we can see that they also show what many people want to see and also the most popular stories such as showing Manchester United as then most popular football teams within Britain many people would want to see the issues raised about them and find out the latest gossip of them. However they also show such stories of Rhianna to show the more gossip side of them and how they can give a variety of stories. The sun is portrayed as the best newspaper as it shows various different stories they show within the newspaper. Furthermore their stories are shown to be less stressful and more of a fun newspaper, we can see this by the certain types of games being played by the person and also we can clearly see their point which is the big images and the ordinary sized writing to create less tension for the reader and for the reader to feel more relaxed whilst reading. Making The sun shown as a ordinary newspaper that also share the same values as a everyday person. The sun also share traditional values as would many people would like as they would offer news and they too share these qualities.

4)      The target audience chosen for The sun is a aged 16-45 audience for many reasons. One of which they use humour which will entertain many people and less likely to entertain a much older audience because they would prefer more hard news rather than soft news. Therefore by producing such news like this (hard and soft news) is attracts more younger people for the gossip of it, as they showed the most popular people within the industries such as Rhianna and Robbie Williams who are very recognised people within the industries and many young people would inspire to reach their aspects of life so by reading about them they will be inspired yet entertained by this particular news. However we can see that The sun attracts a more male audience, we can see this by looking at the huge sports section they have which will attract more men due to them liking sports in a further depth than females would. The socio economic class for The sun is mostly a C1, C2, D and E. This is because C1 and C2 would want hysterical news however also want some hard news and this offers both and E due to the soft news such as sports, and gossip which entertains a younger audience, and the newspaper is very affordable so more students would buy this newspaper.  The psychographical content for this newspaper is a male, at working class, a very sporty individual that shares very manly ego’s and wants to be shown as the dominant one within society and the more macho person.

Blackpool =)

What techniques does the opening sequence use to appeal to a weekday mainstream audience?

The characters within this opening sequence portray a certain typical stereotype of a normal family of four. The father within the opening sequence is portrayed as the typical dominant man who is rich and the superior one in the family who is in control. We are inspired this character due his dominance of the family and wealth as we would want his life style of going out and dressing nicely to go to what seems to be a family outing. The family is conveyed to be very excited due to the song as everyone sings along therefore making them a united family who are singing together. The women shares typical women stereotypes and the shot of her doing her nails only promote her being a typical women, her shots are mainly with her husband where she is sitting down to portray that she is inferior to him and that she portrays a normal wife who listens to their husband view. However by her living this glamorous life we as an audience aspire to live her life as it seems to be carm and it seems that her husband does most of the work. The daughter however shows typical childish views of being on the phone, this attracts a more younger audience as would want to see this character even more as more character like this young girl would want to reflect life with hers and she how she is treated and her life styles. Moreover the son is portrayed as a rebellious character; we can foreshadow him being like this due to his clothes and him being outside smoking therefore we come under a impression that this character will show a typical stereotype of boys being boys. By having a rebellious character we can see that he is the bump with the family and he also shows  family aspect as he does go into the car with the family therefore we want to see what his life would be like and how this characters behaviours are.

How does the extract follow the codes and conventions of an opening sequence?                                                                                                      

The codes and conventions that this trailer follows are parallel to other trailer as we can see basic conventions being shown. Such as the institution, this is shown to show who has made the show and due to the BBC being such a big well known they can take the success and develop the audiences attention to the fact that the BBC have made the show therefore it can get more viewers. Moreover due to the BBC being a government funded company we can expect that the show will be quite a hit and for it to be successful. Moreover as it is government funded we can foreshadow that the show of Blackpool will be interesting as the government will only show dominant ideology and positive features of the show. Furthermore the credits of the directors are shown to show recognition and see whether the audience know the directors or producers to see if they know there success and for it to shine upon this show to give the audience to foreshadow that this show will be successful. Also due to the recognition of the characters many people would want to watch the show because of the characters. As many people would want to know their roles upon the show and how they show relevance towards their characters. The theme song of the show is a huge hit due to phenomenal recognition of it. The song can draw in readers from an older age due to the iconic singer (Elvis Presley) as this song was in a much older time. And the success of the song can reflect upon the show as many people would start to think that this show seems to be good which would want to see it even more.  

What does the text tell us about the media institution?             

The text portrays a positive view of Blackpool, as the assumptions of Blackpool have been quite negative the BBC being government funded and owned will only want to portray a positive view and for them to show dominant ideology. The institution behind this have set Blackpool to be the las Vegas of England and that the night life, casinos and the clubbing are at a high standard and it is almost conveyed as a extravagant life.  

Harry Potter =)

http://www.youtube.com/watch?v=_EC2tmFVNNE

1)    The basic trailer conventions shown within this trailer are that we have been clearly introduced to our protagonist who is Harry and we are also introduced to the other characters within the movie. This affect makes the audience anxious for their role and the purpose of their character and why they bring importance towards the film. Moreover we have a brief story for what is going to happen and this makes the audience want to know more and for the audience to foreshadow what’s going on but we are more anxious to watch the movie and to witness the real story. Moreover we see basic conventions such as the release date which gets us excited as this date is where we can become an eyewitness from seeing the movie so we get excited until the date comes. The storyline has also been briefly told and due to the success of the other and this one being the last it would known as the “phenomenal”. Furthermore as the success of the others we can predict certain aspects for the trailer such as the director and title and characters names.

2)    The genre of Harry potter is a fantasy yet an action packed movie due to the sudden outcome of fights and certain narratives within the story. We can see this from the long shots shown to show the whole action scene and also we can see that is a fantasy due to the tracking shots and the close up of characters as this shows the expressions and the tracking shows the use of the characters travel such as the floating bike, driving through the air. In addition to this the mise-en-scene shows it is a fantasy due to the setting around the characters will never be used for any other genre, such as a forest which promotes the violence which occurs, the school where the fictional characters learn and the props such as the floating bike shows the genre as this is not realistic. The non-digetic sound within the trailer also shows the action within the film due to the dramatic music to get us excited and tense moreover the theme song we are familiar with is played so we get excited once we heard this as we know it is the basic harry potter movie.

3)    The target audience for the particular movie is an audience from a primary audience of 15- 21 due to the genre we can expect that these are the more likely to watch this movie. Therefore the socio economic class for this movie would be an E, D1 and a C. Furthermore the secondary audience is likely to be older or even younger. The genre of a fantasy is targeted at a younger audience due to them being more immature and in the fantasy movies.

4)    The film has been successful for promoting its film due to them having their continued success from their other movie therefore the success of the other movies and the books also promote this movie. The trailer has been successful as it has informed many people of the movie yet it hasn’t given too much away, therefore we as a audience are more anxious to see the movie.

New Moon =)

1)      The techniques used within this are to persuade the reader of the film, the techniques used the use of suspense, as we want to know as a audience the dangers she wishes to face and how will this guy come into her life to save her. And due to the person saying “they could kill us all” we fear that many of our hero’s and the good people within this film might die due to the knowledge she withholds. Additionally the use of dialogue within the trailer and non-diegetic music creates tension towards our character as we feel fear and tense as we don’t know what could occur and the dangerous paths our protagonist can pass and as an audience we only wish for her safety. Moreover due to the pace of the trailer speeding up and the switch of each shot going very fast we feel that this movie can bring entertainment yet we feel scared and want to see what will happen. Furthermore at one shot it says “from the worldwide best seller” we feel that if we have not seen this and it is worldwide we are only but missing out on the most popular thing in the world therefore as an audience we feel that we must fit into society and we must be like every other person. Also the use cliff hanger towards the ends makes us feel more intense and we feel that our protagonists ‘boyfriend’ may die and we want to see whether he dies or not. In contrast to this due to the success if the first movie many would want to see the next one to how the story can change and what exciting scenes it may bring therefore due to the success of the other movie this can bring more people wanting to see the “next chapter”.

2)      Women within this trailer have been portrayed to be more powerful due to having the protagonist to be women herself. Women are portrayed to be more in charge however still the same characteristics and stereotypes the lead, such as our protagonist leading towards immature things such as try to kill herself however the man has to come save her. This leads a typical stereotype of women as they get their self within a predicament and the men have to save them for their stupidity.  Moreover the men are portrayed to be the more dominant and the alpha male type. As they have been conveyed as the strong, masculine, violent type as they are doing most of the violent scenes and saving our protagonist.

3)      The target audience for this film is both gender due to our protagonist being a women and how she tries to show her dominance, and it is targeted at the male gender due to all the violence within the scene and the fighting. Due to the violence this cannot be shown for a young age audience therefore no below 15 and due to the mythical narrative it cannot be an audience above 30. Therefore the primary target audience is 16-25 as they would understand and enjoy such a story.

4)      The Hollywood values this trailer shows is the institution they show at the beginning. Summit entertainment has launched a huge campaign and a premier for the movie which leads the same values in which a Hollywood premier does. Moreover due to the text “from the worldwide best seller” we immediately think that is going to be good due to the fame it has already come across and due to the success of the director we can foreshadow that this movie will be good.

Untouchables =)

1.       Suspense is created throughout the scene; due to the fact we have a fear factor for our protagonist and also the defenceless mother and her baby. The shootings continue whilst the baby continue to falls so we fear and suspense builds due to the risk of the baby dying. We first acknowledge the protagonist trying to help the mother and child however by him coming across the anti-hero’s who wish the death of our protagonist. Suspense is built through the tempo of shots as at first we see long takes and then we start to see the rapid fire and the tempo of shot increase from individual to another. Additionally the point of view shots bring us suspense as we figure out why he looks at the clock and the outcome of the clock reaching its final time. Moreover the point of view shots looking at the mother and baby make us think if they will be ok or not. The cuts from the pram to other characters create suspense as we want to know whether the baby will reach safety or whether it will reach its fatal doom. Also the protagonist analysis of the hall makes us think what could happen and suspense creates as we don’t know what would happen and we as a audience are very anxious. Furthermore the slow motion creates suspense as we fear for the protagonist, mothers and baby’s life .

2.       Time has expand due to various techniques; due to the slow motion of the whole scene the tension and suspense has built as we feel more anxious to know who will survive and who will die, however the main issue is whether the baby will survive and due to the slow motion and the human mind we feel that the scene takes forever as we only want the safety of the baby to happen, however it feels like it will never reach safety due to the fear we have for the baby.

By the way miss my friend done this to the colour

GHD advert =)

Codes and Conventions

The techniques used on this add is an imperative due to the use of it being a ‘gospel’ it set aside the fact that it is but a straightener but a part of life therefore it appeals to its target audience as this straightener is a necessity within life. Additionally it uses religion and repetition with the word “thou shall not”; it only draws the audience in to think that they have to use this straightener for not only their selves but for it to be a fashion necessity with life, as it reflects upon the 10 commandments. The use of it being black and white also makes it seem as if were to be set in the distant past which heightens the fact it is to do with religion. Moreover the women are set out to be slick and sexy to increase viewers. Women would aspire to have such beautiful hair and be so miraculously stunning whilst guys would be attracted by the other gender forcing them to buy it for their girlfriends or wives. In contrast to this, in Maslow theory the advert sets it out to be a physiological need and the subliminal messages conveyed through it supports this but it is only but an esteem need. The use of emotive images also supports people to buy this product as these ‘sexy’ women have achieved their goals by using the straightener.

 Representation

Gender within this advert has been portrayed in various different ways. One way is which to say that women are conveyed as a violent gender, due to the violence within the advert. The advert try to use violence to show the ‘secret’ of the straightener and that no one else can use it apart from the owner herself. Furthermore the stereotype of women has been portrayed in this for women to be jealous and bitchy, as one woman stabs another by using voodoo, whilst another viciously attacks another for using her straightener. Moreover women are conveyed as sexy, slick appealing objects due to one women biting her lip whilst the another women falls back defencelessly with a seductive look upon her face to attract more people, from both genders.  

Media Institution

The institutions that have been considered have created a negative impact on society itself, and have discriminated against peoples beliefs. Religion has been considered within this: “thou shall not” this goes against the Christianity religion and many may protest against such quotes as this was one of the 10 commandments that had been said, additionally it is been said as a “Gospel” therefore treating the straightener as religion and saying that you need this. This can cause controversy between Christian believers and it could be portrayed as GHD taking religion as a joke. Moreover due to the black and white colour scheme it also adds to the fact that it is to do with religion and to boost the fact about how it is one of the commandments. Violence is an attribute that has been influenced, this is negative as two females fighting over a straightener can cause other people to act like this and for people to act like these gorgeous women as many would aspire to be like some. Finally the women seem to gain a sexual appetite throughout the advert, from the women falling down, to the women deceiving her dead loved one. These scenes can portray women in a negative view which can affect other women’s views as they are conveyed as sex objects within this advert. To conclude E4 is a channel where the viewers are both gender and aged at 15-35, this is the primary target audience for GHD, this advert can show that this channel can support such behaviour due to its programmes been shown so both the advert and the channel have something in common.

Audience

The main target audience for this advert primarily targets women with all straight hair and women with other styles to show the ‘amazing’ look you can receive by using this. The target audience’s socio economic class is a B1 or a C, and the age it targets at it teenager from 15 to women aged 35. However the secondary audience is other people with long hair, this can be targeted at both genders.

Kill bill scene

The first shot of the scene consists of a low angle shot, with basic necessities within a room such as lights. The mise en scene has a woman in a combat suit kneeling down to get a sword we as an audience can foreshadow that danger is to come. In addition to this the next scene unravels itself by introducing another character from a medium shot at a low angle to show she is superior and for us to look up to her, the camera tilts up to see her face and we feel tempted to see who she is as we want to see the danger to come. She to holds a sword to show that these two could have a action pact scene. There is silence between the two to create tension between the audience and for us to also think of the next scene. However the 1^st women is shown in a high angle shot to show she is inferior with a cut so we immediately think she is inferior to the women as she is shown in a low angle shot. The sounds in the background can connate escape between the two or rather a ‘race’ (fight). The scene of which she stabs the dagger within the wood shows her power and strength, and by shooting this a medium shot we can she her full power and strength she has put into sword. The close up of the two shows their mixed emotions and we feel tense and we can foreshadow that the Chinese women is superior as she contains a great deal of confidence. The conversation between the two makes us think that an action scene is about to come “you didn’t think it would be that easy” we can tell that this person would have to reach vertical limits into reaching her aim within this scene (digetic sound). The editing with this builds the tension for the action scene to come.

The next scene shows the break through of several different characters and the quick transactions, automatically makes us think that this women is in grave danger. All shots are taken at a low angle to show that these fighters are not among the best however the quick transaction makes us think that these characters will cause controversy. All shots are a long shot to show their men within the scene and due to them shouting we can tell they are all looking for a fight. Also the mise en scene is that all opponents are wearing the same clothing so they are all together and all want the same ‘price’. The editing from the running scene to the faces and them all surrounding the person shows they all are very egger to get to this person and want her to be frightful and surrender.

The scene where it turns blue consists of low lighting to show negative emotions as if there is no hope; however the editing consists from a medium shot to long shots to show all the scenes and the medium shot shows where she kills her foe. The sounds are swords hitting of each other and we get excited about this and screams of pain as our protagonist kills off the other victims around her. The digetic sound also brings tension as we want to see it all in a close up but the director has only made us more anxious.

Miss. Wigley media cover work

At first we see a close-up, this is for the when we see this we feel more involved and we can tell the true expressions of actors, as in 'kicks' at first we can see that this person is emotionally in distress and the camera tilts down therefore showng us another character maybe or a lover as she is lying down and has her hand on it. By panning down towards this character we foreshadow what is about to happen, and due to the lighting being dim and quite sad we feel this person is emotionally upset and by sitting in the dark we foreshadow that this person could be quite lonely in life.
There are 3 shots placed together to show how this persons life style is portrayed, one is where she is walking, then she goes to the wall then the 3rd shot we see the guy. We then think this girl is obsessed with this male character, and maybe is in love with him. the long shot at first shows her lonelyness and the dim lighting upon her face can show her emotions as a dark colour is normally connoting sadness, heartbreak and lots of negative emotions. We then have a extreme close up at her face and the wall, so we feel as if we to are near her as the camera is on the side of her, so we then feel as if we are there next to her as if it was a secret as she presses her ear against the wall, then as we see the guy we find out the reason for all of this, as it could be love. The medium shot of the guy, with a medium anle shot panning slowly across shows us the importance of this person, we see different people with him playing football so he could be very 'cool' and the hot shot of the film.
We then see a medium shot of the girl braking a glass, at a medium angle, following by a low angle shot of glass falling then a extreme cloe up at the girls eye closed followed by a close-up of the girls from her eye zoomed out then tilts to her body, then the shot continues to her arm and she tatoo's herself so we can see her pain due to the close up at a high angle shot to show she is now inferior and has given up, and the lighint is at the back so we feel a bit scared of this girl because due to the editing of these shots we can see she is quite scared and dangerous herself.
We then have a shot to the right of her where she meets someone at slight a high angle, to show she is coming back down and this 'friend' can bring her happiness and we see this in the following shot of both girl having fun then we see the other friend at a medium shot but at a medium angle with dark lighting, grassy lands and a old windmill, and old windmill connotes horror as it is in the typical horror movie, were all can go wrong but then the next shot is a close up of both friends at a low angle, this shows their happiness and fun they are having. By editing this we can then see that these two are friends, and together they can provide each other happiness.
We have a long shot of both friends dancing then we a man sitting down watching, at a medium shot to show that all is good with everyone within the room, the room has a fadeed light to show the romance between the three, and to show the happiness between them. The next shot to that is a shot of the friend kissing the other girl at a close up and at a low angle to show that the girl is now superior to the other girl and is know at he high light of her life.
In addition to this we have two shots which follow each other, at first we see a close up of the males eye with another, possibly the girls hands going across his face, we see that he has a tear to his eye to show his emotions, we see that he is upset and we can think that this girl is the reason for this, then the shot continues with the camera zoomed out with the male having a direct mode of address towards the camera to show how hopeless he is to the girl and by the close up, we only see her hands to see her sdominance towards this person as if she now has full control of this person.
1.32

Fiancial figures of companies

Newscorp

Newspaper= the profit went down 96.8 per cent on the $216m (£143m) achieved in the same period last year.

T.V= $875 million

The value is of Newscorp is US$ 53.121 billion.

Time W arner

T.V= they produced ad revenues of $790 million, and went up by 9%

Time Warner’s value is $ 25.8 Billion

Sony

T.V= the company made 25.7billion yen ($293m, £189m) compared with a 37.1billion yen loss in the April to June quarter the previous year.

Music= Sony Music, which includes Sony Music Entertainment with a 50% stake in publisher Sony they made $393m (£266m).

Gaming= Sony has actually posted a profit and its game division has announced a 400 Million Yen profit.  Bear in mind this is just for the 3rd quarter.

Sony is worth $78.88 billion

Viacom

T.V= Viacom had a 52% increase in second quarter net income and said advertising revenue at its U.S. Profit jumped to $420 million, from $277 million a year earlier.

Viacom is worth $2.4 billion

Banned Adverts, Mrs. Van Der Sanden

1.Kate Moss advert had been banned as she had fake eye lashes on

2. Many Christian people had taken offence has this is racist as they believe in the story of adam and eve.
 http://www.youtube.com/watch?v=zKAW96N-Vms&feature=related

3. A durex advert had been banned as people got offended that it said for a hundred million reasons, therefore making people get  as some people want children and this advert applies that children are a bad thing.
http://www.youtube.com/watch?v=BAUSTZp0rms&feature=related

4. The nike advert for soccer vs ninjas was banned as many chinese people had got upset of the fact that they where fighting ninja's and they had seen it as a robot, but not a human creature.
http://www.youtube.com/watch?v=w04xmH2SOLA

5. Many women had been angry with this as it portrays that women can only look attractive to men whilst they are drunk or had a drink.
http://www.youtube.com/watch?v=JtS2PGXPUTs

Homework 1

Princess and the frog:A fairy tale set in Jazz Age-era New Orleans and centered on a young girl named Tiana and her fateful kiss with a frog prince who desperately wants to be human again.

Scarface:When Fidel Castro opens the harbor at Mariel, Cuba, he sends 125,000 Cuban refugees to reunite with their relatives in the United States. Among all the refugees, there is one who wants it all, his name is Tony Montana. Tony and his friend Manny when they arrive in the United States and start in small time jobs, soon they are hired by Omar Suarez to pay money to a group of Colombians. When the deal goes wrong, Tony and Manny leave with the money and succeed in their job. Soon Tony meets with drug kingpin Frank Lopez and falls for his boss's girl Elvira. Pretty soon Tony will know that those who want it all, do not last forever and that is the price of power. The world will know Montana by one name....SCARFACE.