Kidhulthood Trailer

1)      What technique does the trailer use to persuade its audience?

The trailer had a montage of different techniques within the trailer such as the use of ambiguity. We see this throughout the trailer and this is because it makes the audience want to see the end result of the actual drama. Furthermore we can see that a our protagonist has fallen in the pathway that leads him towards a negative future and we then see him saying to his foe’s family member saying that he is “Sam’s friend “ this create tension because we can see that he could actual affect his family or cause catastrophe within this particular persons (Sam) life.

In addition to this we can see certain aspect that the trailer follows such as the use of being a gangster genre it follow the same expected conventions we such as violence, drugs and death. Death is symbolic within this trailer as at first we see a person at gun point and is close to death. We then come to realise that this trailer could have a circular patterns of this being the end of a person’s life or whether they live. This is left ambiguous because we foreshadow the forth coming event. Furthermore from the props of the trailer such as the use of a gun we can see that pain, and anguish will be involved within the trailer and we as an audience only want to see the dramatic scene therefore the violence within this only show certain shots of several different fights. Such as the Point of view shot where we as an audience can see a fist flying towards someone’s face and hits them. This makes us as a want to see the film because we feel that we are involved with this situation. It only makes a implied audience because we are drawn in through the use of 1^st person as we can see the film through another person’s perspective.

As it is a gangster trailer we see many violent scenes, we see typical stereotypes of black people being very violent and also the use of teenagers being a rebel, with their hooded tops and their ‘own’ language (slang). We can then foreshadow that this narrative is going to be about teenagers growing up within a negative society. However we want to endure this journey with our characters due to the sense that some may relate to this kind of behaviour and only wish to see their own problems through another person’s view and how they have up-come these situations. Their actions make us think why they do certain things such as theft; many people would also see this film to see what a teenager’s life is about and how they have come up through society living around such terrible conditions and also terrible influence. Moreover we can see this as the trailer uses realism within it to show that this narrative is only but a story of an actual teenager’s life. Therefore by using such a method we can see that the audience would want to see the ‘real world’ they live in and how society their self portray themselves behind the closed doors.

2)      How is gender represented?

Gender within this trailer is only represented in a negative way; we can see this from the use of violence and other forms of given information. Males are predominantly shown to be the stronger and more superior gender due to their verbal and physical actions. We can see that females through this trailer are shown to only be an object such as when the male figure (Sam) kisses a girl and so stands their only receiving the kiss from the person but her facial expressions show her fear of the person as she fears not top retaliate towards this person. The males within this are shown to be very powerful due to the violence and also are they have been dressed such as the stereotype of wearing a hooded top is shown to be a sign of negativity, violence, and also the typical message within every teenager.

The female gender within is shown to be very weak and are looked down upon by many characters within this; such as the punch towards a woman’s from a male figure only shows how they think of this person. Also when a person at the beginning speaks to his friends he shows no sign of respects towards women and only shows her to be a sex object. Female show that they respect the men however if they don’t respect them t is not an issue such as when the female ask politely, “excuse me, you came with me” and the male rudely tells her using an imperative rather than conversational tone says, “na, you came with me! ” this shows the dominance with the two genders and how two are conveyed in both negative however shown in a different level upon the hierarchy of society.

3)      What target audience would be attracted to this film?  

The target audience for this particular film trailer would predominantly be males aged 15-21. This is because many figures this age can relate to this story. The socio economic class for this would be a C2 and a D this is because they show alternative ideology and many people at this class would see this film because a higher class would want to see a film that follows dominant ideology. The interest of the audience would be a young person, studying at high school or college however they have certain views of themselves, other and society. Violence is an up and coming problem for them and they are shown to be a ‘ghetto’ person and so no care of the world but themselves and their main duties to themselves. They would be quite poor and live in a dreadful society that gives no opportunities

The secondary audience would be a female gender and male of an age above 21 and younger than 15. These people would have certain aspect of the situation but are not involved in these situations.

4)      What low budget values and characteristics can you identify?

We can see that that the industries are not popular and that they don’t show popularity within their other films been produced therefore we can see them to be low budget. In addition to this we can see that there was no director named within the trailer so we can foretell that the director is not popular and hasn’t produced the best of films. Therefore we can also see from this information that it was low budget because we can see that the director has chosen to do a film that follows alternative ideology. Furthermore we cannot see famous actors for the roles given because they could not afford the famous actors to do the scenes therefore they had to settle for the minor actors within the acting industry. Lastly we can see that it is low budget because we can see that there were no major stunts done and shoot in society and not in a actual film studio.

Essay on The sun advert........

1)      The codes and conventions used within The sun’s advert is such techniques such a humour. Humour is used throughout the advert to grab the attention of the audience and for people to realise what kind of newspaper the sun is. Therefore by using humour it stays in audiences mind due to grabbing the attention of the audience furthermore it also brings certain types of actions from the viewers due to it being hysterical many people take action and are more venerable towards buying the newspaper itself and also it is portrayed as a desire towards the audience as the humour makes it irresistible to buy and by the certain type of popular stories within the newspaper it also attract many people due to the huge gossip of the story. The sun is portrayed these stories as the ‘hottest’ news as they have the most popular people within the country to attract a more target audience. Furthermore another technique used is parody towards apples iphone, which also brings humour towards the reader and grabs their attention as The sun have tried to convey that the iphone compared to The sun is not match as it is a more physical resource, and a necessity within life; therefore it is conveyed as a need rather than a desirable product.

Moreover the typical codes and conventions used in the advert is the narrator. By using the narrator it makes it more indirect to the audience and grabs their attention to buy the newspaper. The narrator says The sun is the “must have handheld accessory” therefore it is yet again portrayed a need within life and humour is used by them using certain aspect of iphones, such as they have to download news however this is a conveyed as the a easy product and also the traditional and main functional use of news to be past around.

They show The sun as a everyday used product and a more every day used product, therefore is targets ordinary people and people want to fit into the ordinary category  therefore they automatically think that buying this product they must become ordinary and have the latest gossip to share and pass on to the other people to socialise with. Additionally they use good advantages for the institution by saying it is 100% recyclable therefore making The sun a better institution as more people would want to help the world due the crisis it is currently in; global warming.  They have shown the newspaper to be very easy and also very reliable and trustworthy; “no hidden charges” due to the problems with technology it lowers the thoughts of it as with a newspaper there is only but one price to pay and it is easier to pay for as with technology it is harder and creates more stress upon the audience, and with the newspaper there is less stress and more relaxing piece of news.

They have made The sun look cheaper than technology as the person passes over pennies towards the other person to show how affordable the actual newspaper is and how gives news yet is very cheap. This product attracts many people as it strikes the attention of many people as they would think it to be a bargain and a desirable product to buy.

2)      Technology is conveyed is a negative way and The sun using parody shows this as, they say such thing as: “no hidden charges” and also “better than downloading” therefore The sun is trying to show that technology is harder to gain news and is a difficult resource to rely on due to it not being fast enough for us to read the news and not receive it fast but The sun only accepts the traditional methods of society such as reading newspapers as it is done with ease and it is only much easier  to use. As technology increases touch screen comes to thought, however it is harder to use however The sun has many games and has “pen touch interface” making it seem that it is a easier and more physical resource to use and also a more reliable resource to use as it is in front of you and it is not harder to see any writing or “turning it side ways to make it look easier”. The sun make it out that the iphone is very hard to use and is very difficult to do such things a newspaper can such as looking at images, reading and also playing such games as Sudoku, by saying such negativity towards the iphone and such positivity towards The sun it is shown as the superior and the more dominant ways of receiving news.

3)      The institution is shown in a very positive way as it brings humour towards the advert. From this we can acknowledge that The sun’s news is very hysterical and believable. As the advert is shown to tell us the truth about technology and the disadvantages behind the actual object. From this we can see that the news given by The sun would be realistic stories, very funny as we can tell from the narrator of the advert and how he uses certain aspects of both hard and soft news within the newspaper. Furthermore we can see from the images shown we can see that gossip of celebrities and also sports is shown therefore we can see that they also show what many people want to see and also the most popular stories such as showing Manchester United as then most popular football teams within Britain many people would want to see the issues raised about them and find out the latest gossip of them. However they also show such stories of Rhianna to show the more gossip side of them and how they can give a variety of stories. The sun is portrayed as the best newspaper as it shows various different stories they show within the newspaper. Furthermore their stories are shown to be less stressful and more of a fun newspaper, we can see this by the certain types of games being played by the person and also we can clearly see their point which is the big images and the ordinary sized writing to create less tension for the reader and for the reader to feel more relaxed whilst reading. Making The sun shown as a ordinary newspaper that also share the same values as a everyday person. The sun also share traditional values as would many people would like as they would offer news and they too share these qualities.

4)      The target audience chosen for The sun is a aged 16-45 audience for many reasons. One of which they use humour which will entertain many people and less likely to entertain a much older audience because they would prefer more hard news rather than soft news. Therefore by producing such news like this (hard and soft news) is attracts more younger people for the gossip of it, as they showed the most popular people within the industries such as Rhianna and Robbie Williams who are very recognised people within the industries and many young people would inspire to reach their aspects of life so by reading about them they will be inspired yet entertained by this particular news. However we can see that The sun attracts a more male audience, we can see this by looking at the huge sports section they have which will attract more men due to them liking sports in a further depth than females would. The socio economic class for The sun is mostly a C1, C2, D and E. This is because C1 and C2 would want hysterical news however also want some hard news and this offers both and E due to the soft news such as sports, and gossip which entertains a younger audience, and the newspaper is very affordable so more students would buy this newspaper.  The psychographical content for this newspaper is a male, at working class, a very sporty individual that shares very manly ego’s and wants to be shown as the dominant one within society and the more macho person.

Blackpool =)

What techniques does the opening sequence use to appeal to a weekday mainstream audience?

The characters within this opening sequence portray a certain typical stereotype of a normal family of four. The father within the opening sequence is portrayed as the typical dominant man who is rich and the superior one in the family who is in control. We are inspired this character due his dominance of the family and wealth as we would want his life style of going out and dressing nicely to go to what seems to be a family outing. The family is conveyed to be very excited due to the song as everyone sings along therefore making them a united family who are singing together. The women shares typical women stereotypes and the shot of her doing her nails only promote her being a typical women, her shots are mainly with her husband where she is sitting down to portray that she is inferior to him and that she portrays a normal wife who listens to their husband view. However by her living this glamorous life we as an audience aspire to live her life as it seems to be carm and it seems that her husband does most of the work. The daughter however shows typical childish views of being on the phone, this attracts a more younger audience as would want to see this character even more as more character like this young girl would want to reflect life with hers and she how she is treated and her life styles. Moreover the son is portrayed as a rebellious character; we can foreshadow him being like this due to his clothes and him being outside smoking therefore we come under a impression that this character will show a typical stereotype of boys being boys. By having a rebellious character we can see that he is the bump with the family and he also shows  family aspect as he does go into the car with the family therefore we want to see what his life would be like and how this characters behaviours are.

How does the extract follow the codes and conventions of an opening sequence?                                                                                                      

The codes and conventions that this trailer follows are parallel to other trailer as we can see basic conventions being shown. Such as the institution, this is shown to show who has made the show and due to the BBC being such a big well known they can take the success and develop the audiences attention to the fact that the BBC have made the show therefore it can get more viewers. Moreover due to the BBC being a government funded company we can expect that the show will be quite a hit and for it to be successful. Moreover as it is government funded we can foreshadow that the show of Blackpool will be interesting as the government will only show dominant ideology and positive features of the show. Furthermore the credits of the directors are shown to show recognition and see whether the audience know the directors or producers to see if they know there success and for it to shine upon this show to give the audience to foreshadow that this show will be successful. Also due to the recognition of the characters many people would want to watch the show because of the characters. As many people would want to know their roles upon the show and how they show relevance towards their characters. The theme song of the show is a huge hit due to phenomenal recognition of it. The song can draw in readers from an older age due to the iconic singer (Elvis Presley) as this song was in a much older time. And the success of the song can reflect upon the show as many people would start to think that this show seems to be good which would want to see it even more.  

What does the text tell us about the media institution?             

The text portrays a positive view of Blackpool, as the assumptions of Blackpool have been quite negative the BBC being government funded and owned will only want to portray a positive view and for them to show dominant ideology. The institution behind this have set Blackpool to be the las Vegas of England and that the night life, casinos and the clubbing are at a high standard and it is almost conveyed as a extravagant life.  

Harry Potter =)

http://www.youtube.com/watch?v=_EC2tmFVNNE

1)    The basic trailer conventions shown within this trailer are that we have been clearly introduced to our protagonist who is Harry and we are also introduced to the other characters within the movie. This affect makes the audience anxious for their role and the purpose of their character and why they bring importance towards the film. Moreover we have a brief story for what is going to happen and this makes the audience want to know more and for the audience to foreshadow what’s going on but we are more anxious to watch the movie and to witness the real story. Moreover we see basic conventions such as the release date which gets us excited as this date is where we can become an eyewitness from seeing the movie so we get excited until the date comes. The storyline has also been briefly told and due to the success of the other and this one being the last it would known as the “phenomenal”. Furthermore as the success of the others we can predict certain aspects for the trailer such as the director and title and characters names.

2)    The genre of Harry potter is a fantasy yet an action packed movie due to the sudden outcome of fights and certain narratives within the story. We can see this from the long shots shown to show the whole action scene and also we can see that is a fantasy due to the tracking shots and the close up of characters as this shows the expressions and the tracking shows the use of the characters travel such as the floating bike, driving through the air. In addition to this the mise-en-scene shows it is a fantasy due to the setting around the characters will never be used for any other genre, such as a forest which promotes the violence which occurs, the school where the fictional characters learn and the props such as the floating bike shows the genre as this is not realistic. The non-digetic sound within the trailer also shows the action within the film due to the dramatic music to get us excited and tense moreover the theme song we are familiar with is played so we get excited once we heard this as we know it is the basic harry potter movie.

3)    The target audience for the particular movie is an audience from a primary audience of 15- 21 due to the genre we can expect that these are the more likely to watch this movie. Therefore the socio economic class for this movie would be an E, D1 and a C. Furthermore the secondary audience is likely to be older or even younger. The genre of a fantasy is targeted at a younger audience due to them being more immature and in the fantasy movies.

4)    The film has been successful for promoting its film due to them having their continued success from their other movie therefore the success of the other movies and the books also promote this movie. The trailer has been successful as it has informed many people of the movie yet it hasn’t given too much away, therefore we as a audience are more anxious to see the movie.

New Moon =)

1)      The techniques used within this are to persuade the reader of the film, the techniques used the use of suspense, as we want to know as a audience the dangers she wishes to face and how will this guy come into her life to save her. And due to the person saying “they could kill us all” we fear that many of our hero’s and the good people within this film might die due to the knowledge she withholds. Additionally the use of dialogue within the trailer and non-diegetic music creates tension towards our character as we feel fear and tense as we don’t know what could occur and the dangerous paths our protagonist can pass and as an audience we only wish for her safety. Moreover due to the pace of the trailer speeding up and the switch of each shot going very fast we feel that this movie can bring entertainment yet we feel scared and want to see what will happen. Furthermore at one shot it says “from the worldwide best seller” we feel that if we have not seen this and it is worldwide we are only but missing out on the most popular thing in the world therefore as an audience we feel that we must fit into society and we must be like every other person. Also the use cliff hanger towards the ends makes us feel more intense and we feel that our protagonists ‘boyfriend’ may die and we want to see whether he dies or not. In contrast to this due to the success if the first movie many would want to see the next one to how the story can change and what exciting scenes it may bring therefore due to the success of the other movie this can bring more people wanting to see the “next chapter”.

2)      Women within this trailer have been portrayed to be more powerful due to having the protagonist to be women herself. Women are portrayed to be more in charge however still the same characteristics and stereotypes the lead, such as our protagonist leading towards immature things such as try to kill herself however the man has to come save her. This leads a typical stereotype of women as they get their self within a predicament and the men have to save them for their stupidity.  Moreover the men are portrayed to be the more dominant and the alpha male type. As they have been conveyed as the strong, masculine, violent type as they are doing most of the violent scenes and saving our protagonist.

3)      The target audience for this film is both gender due to our protagonist being a women and how she tries to show her dominance, and it is targeted at the male gender due to all the violence within the scene and the fighting. Due to the violence this cannot be shown for a young age audience therefore no below 15 and due to the mythical narrative it cannot be an audience above 30. Therefore the primary target audience is 16-25 as they would understand and enjoy such a story.

4)      The Hollywood values this trailer shows is the institution they show at the beginning. Summit entertainment has launched a huge campaign and a premier for the movie which leads the same values in which a Hollywood premier does. Moreover due to the text “from the worldwide best seller” we immediately think that is going to be good due to the fame it has already come across and due to the success of the director we can foreshadow that this movie will be good.

Untouchables =)

1.       Suspense is created throughout the scene; due to the fact we have a fear factor for our protagonist and also the defenceless mother and her baby. The shootings continue whilst the baby continue to falls so we fear and suspense builds due to the risk of the baby dying. We first acknowledge the protagonist trying to help the mother and child however by him coming across the anti-hero’s who wish the death of our protagonist. Suspense is built through the tempo of shots as at first we see long takes and then we start to see the rapid fire and the tempo of shot increase from individual to another. Additionally the point of view shots bring us suspense as we figure out why he looks at the clock and the outcome of the clock reaching its final time. Moreover the point of view shots looking at the mother and baby make us think if they will be ok or not. The cuts from the pram to other characters create suspense as we want to know whether the baby will reach safety or whether it will reach its fatal doom. Also the protagonist analysis of the hall makes us think what could happen and suspense creates as we don’t know what would happen and we as a audience are very anxious. Furthermore the slow motion creates suspense as we fear for the protagonist, mothers and baby’s life .

2.       Time has expand due to various techniques; due to the slow motion of the whole scene the tension and suspense has built as we feel more anxious to know who will survive and who will die, however the main issue is whether the baby will survive and due to the slow motion and the human mind we feel that the scene takes forever as we only want the safety of the baby to happen, however it feels like it will never reach safety due to the fear we have for the baby.

By the way miss my friend done this to the colour

GHD advert =)

Codes and Conventions

The techniques used on this add is an imperative due to the use of it being a ‘gospel’ it set aside the fact that it is but a straightener but a part of life therefore it appeals to its target audience as this straightener is a necessity within life. Additionally it uses religion and repetition with the word “thou shall not”; it only draws the audience in to think that they have to use this straightener for not only their selves but for it to be a fashion necessity with life, as it reflects upon the 10 commandments. The use of it being black and white also makes it seem as if were to be set in the distant past which heightens the fact it is to do with religion. Moreover the women are set out to be slick and sexy to increase viewers. Women would aspire to have such beautiful hair and be so miraculously stunning whilst guys would be attracted by the other gender forcing them to buy it for their girlfriends or wives. In contrast to this, in Maslow theory the advert sets it out to be a physiological need and the subliminal messages conveyed through it supports this but it is only but an esteem need. The use of emotive images also supports people to buy this product as these ‘sexy’ women have achieved their goals by using the straightener.

 Representation

Gender within this advert has been portrayed in various different ways. One way is which to say that women are conveyed as a violent gender, due to the violence within the advert. The advert try to use violence to show the ‘secret’ of the straightener and that no one else can use it apart from the owner herself. Furthermore the stereotype of women has been portrayed in this for women to be jealous and bitchy, as one woman stabs another by using voodoo, whilst another viciously attacks another for using her straightener. Moreover women are conveyed as sexy, slick appealing objects due to one women biting her lip whilst the another women falls back defencelessly with a seductive look upon her face to attract more people, from both genders.  

Media Institution

The institutions that have been considered have created a negative impact on society itself, and have discriminated against peoples beliefs. Religion has been considered within this: “thou shall not” this goes against the Christianity religion and many may protest against such quotes as this was one of the 10 commandments that had been said, additionally it is been said as a “Gospel” therefore treating the straightener as religion and saying that you need this. This can cause controversy between Christian believers and it could be portrayed as GHD taking religion as a joke. Moreover due to the black and white colour scheme it also adds to the fact that it is to do with religion and to boost the fact about how it is one of the commandments. Violence is an attribute that has been influenced, this is negative as two females fighting over a straightener can cause other people to act like this and for people to act like these gorgeous women as many would aspire to be like some. Finally the women seem to gain a sexual appetite throughout the advert, from the women falling down, to the women deceiving her dead loved one. These scenes can portray women in a negative view which can affect other women’s views as they are conveyed as sex objects within this advert. To conclude E4 is a channel where the viewers are both gender and aged at 15-35, this is the primary target audience for GHD, this advert can show that this channel can support such behaviour due to its programmes been shown so both the advert and the channel have something in common.

Audience

The main target audience for this advert primarily targets women with all straight hair and women with other styles to show the ‘amazing’ look you can receive by using this. The target audience’s socio economic class is a B1 or a C, and the age it targets at it teenager from 15 to women aged 35. However the secondary audience is other people with long hair, this can be targeted at both genders.