T-mobile advert =)

What conventions of advertising are evident in this text?

The codes and conventions that are followed within this advert are very persuasive ands quite exciting at the same time. As the music in which many people where dancing to where very popular therefore this could persuade many people to like the advert as it would like a karaoke. The popular music choice where Lulu singing ‘shout’, the pussy cat dolls singing ‘Don’t cha’ and the classical choice of the ‘blue dance’ and also the old school hip hop song ‘get down on it’. All of these songs are targeted at different markets and various different sectors within the consumers of the world such as pussycat dolls are aimed at the new generation, whilst ‘get down on it’ is for the older people who prefer old school songs. Furthermore there is a classical choice for the consumers who are richer and like this music. The music brings excitement and also entertainment for many people as they remember these songs or like a particular song of the choices from it. Audience members would find themselves rather putting the volume up or even listening to the advert for the song itself however it can then be a social interaction between people from the popular choice of music.

In addition to this we see that at the end of the advert that it says “life’s for sharing”. This promotes the advert for the dancing as many people dancing together and having fun but it also promotes the brand itself; because t-mobile are a phone network and they are trying to say that people should phone one another for them to be happier and to do what life is about. Furthermore it also is an imperative because they state what life is about and it is quite life a recognition for the audience what they must do within this life therefore the audience feel that must do this rather than they can do it.

The location however is hosted at Liverpool station, Liverpool being one of the biggest cities in England and being quite popular they are easily recognised by many people. This to shows how the advert gives a familiarity of the where about of the setting and also it shows that’s t-mobile to want to share the information about themselves.

How is technology represented in this advertisement?

The representation of technology is represented in a positive way as t-mobile show that they give this product to us to ‘share’. Therefore by using such language it shows that technology want us to be as if we are a family and technology gives a sense of happiness towards many people therefore technology is portrayed to be a happy and positive feature within this advert.

What is communicated about the T-Mobile brand and the experience it offers?Through the institution of T-mobile we learn about that they give us an experience of network that can provide excellence within it, furthermore we see that hey promote the product by using the emotions of happiness and to a certain extent; guilt. We see this through the fact that life’s for sharing, we then see that we must share and acknowledge what we must do as a consumer and how we must see life through a different perspective. Furthermore we see t-mobile then to be a better brand and that they too follow the pathways of life and the morals of a good healthy living standard.

What target audience are T-Mobile aiming to attract in this advertisement?

the target audience for t-mobile is quite significant because it applies for both genders as both are applicable to getting the product. However the age range is quite big such as being from 12-55. This is because the music indicates different ages such as classical which is preferred by the older people and old school hip hop is preferred by the middle aged people whilst the new music is for the younger target audience. the socio economic group is for everyone because there are no higher and expensive networks as they all differ within price ranges and the secondary audience would be a older target audience because they too would have a mobile phone that they most likely to rarely use.